Jun 18, 2015 | Design & Styling, Florals | 0 comments

EEEEK! Lovelies, I’m so excited that I get to share with you the images from my first Pop-Up Flower Shop!! My heart lovelies, it’s so filled with absolute joy.  I took the big leap to do something that I’ve been thinking about for a while, and never had the courage to do until now. Plan and style my very first pop up flower shop!! A local restaurant, Caffe Dolce generously allowed me to use their space and it was exactly the kind of backdrop I was looking for; modern-artsy-filled with tasty food.  I instantly knew that I wanted the back drop of their hand drawn menu behind me and while my design space had to be simple, I wanted it to totally look like my company. I borrowed a variety of wooden crates, and purchased galvanized buckets (best purchase ever!) and went through my studio selecting items that really speak to my brand (milk glass, sequin linen, pink mason jars, etc), and topped it all off with an adorable laser cut wood sign. I selected flowers that I love, they were bright and fun, and exactly what my mother would have loved to receive if we lived closer and boy did these babies fly off the shelves. I worked with a dear friend and local photographer, Jody Daniel Photography to photograph the event, she was incredible and after a few moments I felt so comfortable with her snapping pictures of me that I was able to work while she snapped away. And honey-child dis she ever snap away, she provided me with the most gorgeous images, don’t you think?!

Pop Up Shop 1 Pop Up Shop 2

The idea of a pop up shop is just that, to POP UP at a location, but I knew that it would be important for me to take pre-orders so that I had an idea of how many flowers to purchase. I heavily marketed on my social media outlets and aligned my event to be on one of the most popular flower days (Mother’s Day). If I can give any future pop-up owners any advice it would be to prepare. Prepare to market your event, take pre-orders, and to work really-really hard. While I fully anticipated that I’d be there for 7 hours selling until the very last hand-tied bouquet was purchased, I sold out in under 2 hours!! I blinked and I had nearly sold 55 hand tied bouquets, and my social media was flooding in with pictures of my lovely little creations. It was Mother’s day bliss!

Pop Up Shop 3 Pop Up Shop 4

I hope you enjoyed this fun little re-cap lovelies!

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